Wednesday, March 9, 2011

How well do you know your attitude and motivation towards Sustainability

I recently began to look into ecological behaviors, environmental attitudes, our sense of responsibility towards our planet and our food. I wanted to use some academic data to define and structure the process and scope of our effort to reallocate business and social capitals into the local economy and drive our Sustainability Movement.

To my surprise, there is very little research (well, none that I've found) done in the US. Most of these studies on behavioral patterns, attitude comparisons, and Self-Motivation studies were done in Canada or Europe. Out of the few studies Lauren help me locate, only one, conducted by a Swiss researcher, involves a comparison study between a Swedish student population and a small UC Berkeley student population. Under the scope of understanding the determinants of environmental conscious behaviors, there is only one study that involved a US institution - University of Hawai'i at Manoa.

This got Lauren and I talking: part of our effort is to capture consumer data and apply behavior prediction and motivation models to drive market expansion in the Sustainability sector. Without solid data to digest, we won't have meaningful theories to apply.

This is where we need your help! In the following months, we will post small survey questions on this blog. Please take a moment and answer the questions and help us generate some data. We will publish all results here on The Green Elephant as part of our ongoing Knowledge-Base.

The survey is posted on the right side of this blog. We will post a new question every few weeks or so. Please check back often and help us generate some meaningful data to drive this Sustainability Movement. 

Thank you in advance for your support. Oh, and please tell your friends to come and help us with these surveys. This is a collective effort and we cannot do it without your help.

-jin and lauren

1 comment:

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