Tuesday, October 21, 2014

Does Your Company Think About Transportation and Marketing in the Same Context?

Today, only 5% of Americans use public transit. 77% of us drive to work and only 10% share rides. According to the US Census Bureau, we were doing a lot better in the 20's when 20% of us shared rides.


On average, commuters loses 34 hours to traffic congestion each year. Deloitte reports that we waste 4.76 billion hours per year. Translating that into dollar value, that's $429 million per day. It's about $160 billion worth of productivity each year cycled through the exhaust pipe and turned into polluted air.


That cost is only on the individuals. The government pays a certain amount as part of its public service obligations. We, in turn, pay for that through our taxes.


Companies offering a transportation solution to their workers encourages a pattern of consequences improving their bottom lines. Google, for example, found by providing shuttle services to its employees it lowered worker stress, increased talent pool, and eliminated some cost of building parking infrastructures. This also help reduce the fuel demand, emissions, and vehicle traffic.


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